SKREW A’ROUND GOLF SWEEPS
SKREWBALL
To bring Skrewball’s irreverent attitude into golf, we created “Skrew A’Round”—a mobile mini-golf game designed to extend the brand into an interactive experience.
I led the visual direction and defined the motion system, creating a playful, high-energy digital experience that felt unmistakably Skrewball.
The idea scaled into retail through bold, large-format displays that drove in-store engagement—inviting shoppers to stop, scan, and take their shot.
Concept • Art Direction • Digital + Retail Experience
Some players hit the hazards—discovering all the unexpected twists baked into the mini-game experience.
…but others found the perfect line, unlocking those satisfying “Cheers!” instant-winning moments.
Animated social assets flowing to the landing page created a seamless path into gameplay—translating the brand’s personality into a clear and engaging digital journey.
Our retail displays introduced the game where it mattered most: in the aisle. They kicked off the experience with scale and clarity—proof of how a digital idea can start by stopping people in their tracks.
Best-in-Class POP press
