Launch campaign for Intel’s new GPU
ARC GRAPHICS
Concept • Art Direction • Motion Design
Intel entered the GPU market against entrenched competitors, and early Arc launches hadn’t landed.
We set out to reintroduce Arc Graphics with clarity and confidence—giving gamers and creators a reason to reconsider.
I helped redefine the visual direction and brought motion into the core of the experience, using it across key touchpoints to create a more dynamic, product-driven system across the Arc platform.
We brought the Arc story to retail product pages, using motion and interaction to connect Intel’s power to real-world performance.
For every product line, we used in-game worlds from our partners to showcase how Arc Graphics performs wherever you play.
With mobile commerce projected to account for nearly 59 % of global retail eCommerce sales this year, all our designs adapt dynamically across phones and tablets—so the experience holds up whether someone’s scrolling on-the-go or diving deep at home.
Motion added energy and clarity, helping complex tech feel intuitive and dynamic across every touchpoint.
Social carousels and animated display ads helped finish the story—just a glimpse of the broader set of campaign pieces working behind the scenes.