Launch campaign for Intel’s new GPU
ARC GRAPHICS
Art Direction • Concepting • Motion Direction & Animation
When Intel stepped into the GPU space, the market was already owned by NVIDIA and AMD—and early Arc launches hadn’t landed as hoped. Our job was to reintroduce Arc Graphics with confidence and clarity, showing gamers and creators why Intel deserved a real look. I helped refresh the visual direction to feel more distinct within the Intel family, and pushed motion throughout the experience—from site headers to subtle UI moments—to bring the tech to life in a way static pages never could.
We brought the Arc story to retail product pages, using motion and interaction to connect Intel’s power to real-world performance.
For every product line, we used in-game worlds from our partners to showcase how Arc Graphics performs wherever you play.
With mobile commerce projected to account for nearly 59 % of global retail eCommerce sales this year, all our designs adapt dynamically across phones and tablets—so the experience holds up whether someone’s scrolling on-the-go or diving deep at home.
Motion added energy and clarity, helping complex tech feel intuitive and dynamic across every touchpoint.
Social carousels and animated display ads helped finish the story—just a glimpse of the broader set of campaign pieces working behind the scenes.