Concept • Visual Direction • Production Direction

Intel needed to win back credibility with gamers—especially as competition intensified.

The concept I pitched became the foundation of a global campaign—built around showing, not telling, what real performance looks like.

I led visual direction from concept through production, shaping the system, building the shot list, and directing on set to ensure every frame delivered a high-energy, premium feel.

The creative extended across social, print, and digital banners—each piece working together to bring Intel’s gaming story to life.

We carried the campaign into the product page experience, connecting brand storytelling with real buying decisions.

Among several interactive moments, this module helped shoppers of all levels understand how Intel’s processors power what they love—visually showing how cores and threads adapt to every task.

To top it off, the campaign’s biggest moment hit the floor at CES—a massive 3D display that stopped traffic and brought Intel’s gaming power to life. A cinematic cube played high-energy visuals at the center, surrounded by gaming stations running Intel processors so visitors could feel the performance firsthand.