Art Direction • Concepting • Production Oversight

Intel needed to earn back gamers’ trust, and I helped lead the charge. The concept I pitched became the foundation of the global campaign—built around showing, not telling, what real performance looks like. I stayed hands-on through every stage, from shaping the visual direction to building the shot list and being on set to make sure every frame hit that high-energy, premium feel gamers expect.

The creative extended across social, print, and digital banners—each piece working together to bring Intel’s gaming story to life.

We carried the campaign into the product page experience, connecting brand storytelling with real buying decisions.

Among several interactive moments, this module helped shoppers of all levels understand how Intel’s processors power what they love—visually showing how cores and threads adapt to every task.

To top it off, the campaign’s biggest moment hit the floor at CES—a massive 3D display that stopped traffic and brought Intel’s gaming power to life. A cinematic cube played high-energy visuals at the center, surrounded by gaming stations running Intel processors so visitors could feel the performance firsthand.