Retail Experience • Environmental Design • Concept Development • AI Visualization

Dunkin' set out to become the most loved all-day beverage destination for the next generation, but many restaurant environments weren't delivering on that promise. After auditing dozens of stores across multiple markets, we identified an opportunity to bring the brand's energy, optimism, and personality into the physical experience—transforming the restaurant from a transactional stop into a destination worth returning to.

Inspired by the joy of Dunkin's most iconic products and the “shot of positivity” mentality, we developed a future-forward retail concept featuring fluid architecture, immersive digital moments, elevated merchandising, and interactive guest experiences. AI was used strategically throughout the process to rapidly visualize environments, generate motion concepts, and prototype experiential ideas, allowing the team to explore a broader range of possibilities before refining and directing the final vision.

Starting with art-directed retail renders, we used AI-assisted animation to create an immersive walkthrough that allowed clients to step inside the concept and experience the future of Dunkin' firsthand.

Inspired by the movement of coffee, refreshers, and cream, the design language pairs fluid forms with vibrant color and Instagram-worthy moments to create an environment that feels unmistakably Dunkin'.

Craft Meets Color (Copy) (Copy)

Clean lines and open sight lines highlight the beverage-making process, while vibrant colors and playful details bring Dunkin's personality to life.

Designed for Flow (Copy) (Copy)

Positioned at the front of the store, kiosks encourage digital ordering early in the journey, helping prevent bottlenecks at the counter.

Seamless Pickup (Copy) (Copy)

An open, highly visible pickup station makes mobile orders easy to access for guests while allowing staff to fulfill orders without interrupting the flow of the space.

The Daily Ritual (Copy) (Copy)

A bright, flexible seating area transforms a quick coffee run into a more comfortable and engaging brand experience.

A Shot of Positivity (Copy) (Copy)

Inspired by Dunkin's uplifting personality, this interactive feature invites guests to engage with the brand through shareable messages and memorable photo opportunities.

More Than Coffee (Copy) (Copy)

Strategically placed merchandise turns brand enthusiasm into a retail opportunity, creating space for seasonal launches, collectibles, and everyday favorites.

From ordering and pickup to merchandising and social moments, every element was designed to bring Dunkin's energy, optimism, and quality to life.

The experience shifts after dark, using lighting, atmosphere, and interactive moments to create a destination worth visiting in the PM.

A Beacon for the Brand (Copy) (Copy)

A glowing, liquid-inspired roofline transforms the restaurant into a highly visible landmark, helping attract guests and extend Dunkin's presence into the evening hours.

After-Hours Energy (Copy) (Copy)

Visible from the street through the glass façade, this dynamic lighting installation creates a memorable focal point that energizes the space after dark.

Designed for Every Journey (Copy) (Copy)

Customizable drive-thru touchpoints allow each location to celebrate its community while extending the brand experience beyond the front door.

Custom animations bring the concept to life, illustrating how the environment can shift between local storytelling, product launches, and immersive PM experiences.